Posts Tagged ‘leadership’
The fastest way to win a person’s mind…is through their heart
August 16th, 2012 by Briana Cummings
The basic psychological premise behind effective persuasion is that people only do things for emotional reasons. Logic is something they use to justify a decision they’ve already made or an action they’ve already taken. Effective persuasion therefore relies on appeals to emotion rather than appeals to reason. This is why Dale Carnegie’s book How to Win Friends and Influence People pairs the idea of influencing people with the idea of making them like you, and why one of the most popular quotes I have seen on the topic of persuasion is all about playing on people’s subconscious emotions: People will do anything for those who encourage their dreams, justify their failures, allay their fears, confirm their suspicions and help them throw rocks at their enemies. ~ Blair Warren, sales copy writer Encourage their dreams. This bypasses the other person’s conscious mind by tapping into her subconscious need or desire for respect, prestige, etc. Justify their […]