Where do consumers go to find legal representation? A Nielsen Company survey on who consumers trust when looking for legal representation found they trust the following sources: recommendations from people they know (90%), consumer opinions posted online (70%), brand websites (70%), editorial content like a newspaper article (69%), brand sponsorships (64%), TV (62%), newspaper (61%), magazines (59%), billboards/outdoor advertising (55%), radio (55%), emails signed up for (54%), ads before movies (52%), search engine result ads (41%), online video ads (37%), online banner ads (33%), text ads on mobile phones (24%). In other words, offering valuable content and garnering referrals seem more effective in generating business than advertising per se. That idea is the spirit behind most of the marketing suggestions below. (Note: Don’t try all of these, just the ones that work for you.) (1) Get business cards No brainer. (2) Set up a web site This is becoming increasingly indispensable. My […]